Jul 29, 2012 / 1 note

Oxfam is running “Gift Better”, a campaign encouraging people spurn trendy gift-giving in favor of charitable gifts from Oxfam America’s Unwrapped catalog at Oxfamgifts.com. The campaign includes an animated television spot using illustrations and the dulcet tones of Scarlett Johansson, asking viewers to buy useful gifts like toilets or fruit trees to help people in need. The campaign’s illustrations, by Jessica Hische, are also featured in out of home, print and digital components on on Facebook and Twitter.

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